- Marketing conception
- Specificities of the marketing of consumer durable goods products
- Market analysis (customers, intermediaries, competitors…)
- Marketing planning (objectives, strategy, actions and control)
Objectives of the training
- Impart the marketing concept
- Iplant the marketing «frame of mind»
- Sensitize the audience on the acute spheres of marketing
- Needs analysis
- Elaboration of marketing planning
- Establishment of marketing plan
